Welcome to the creator economy, where you can turn your weirdest, wildest dreams into a viable career path! Or at least that’s what they told me when I signed up.
Either way, here are some tips to help you navigate the often confusing (and occasionally absurd) world of internet fame and fortune.
1. “Find Your Niche and Own It.”
You’re never going to be the best at everything, but you can definitely be the best at something. Figure out what you’re good at and passionate about, and make it your thing.
If you’re the go-to person for, say, crocheting life-sized replicas of the Jurassic Park raptors, you’ll have a much easier time building a following (and selling those raptors).
Here are some things to consider when identifying your niche:
- What are you passionate about? If you’re not genuinely interested in the topic, it will be harder to stay motivated and create high-quality content.
- What are you skilled at? It’s important to be honest with yourself about your abilities and not bite off more than you can chew.
- Is there a demand for this type of content? It’s great to be unique and creative, but if no one is interested in what you have to offer, it will be difficult to build an audience and make a living.
2. “Consistency is Key”
No one is going to tune in to your weekly cooking show if you only post once every six months. Figure out a posting schedule that works for you and stick to it as much as possible. This will help you build a loyal following and establish yourself as a reliable source of content.
When developing a posting schedule, think of the following:
- How often do you want to post? This will depend on your niche and your audience. Some creators post daily, while others might only post a few times a week.
- What time of day is best to post? Consider when your audience is most likely to be online, and try to post at those times.
- Don’t be afraid to mix things up. While consistency is important, it’s also good to mix things up and try new formats or types of content to keep things interesting for your audience.
3. “Engage with Your Audience”
The internet can be a lonely place.
..so make sure to foster a sense of community around your content.
Respond to comments, answer questions, and listen to feedback. It’s a great way to retain fans and attract new ones.
4. “Don’t Be Afraid to Ask for Help”
No one is an island, especially in the creator economy.
Don’t be afraid to reach out to other creators for advice or to collaborate on projects. Not only will it help you improve your skills and network, but it can also be a lot of fun.
Here are some ways to connect with other creators:
- Join creator communities or forums online. There are tons of online groups specifically for creators where you can share tips, get feedback, and find collaborators.
- Attend creator events or conferences. These can be a great way to meet other creators in person and learn from experts in your field.
- Follow and engage with other creators on social media. Many creators are open to connecting with other creators and can be a great source of inspiration and support.
5. “Be Patient (But Not Too Patient)”
Building a successful career in the creator economy takes time. Don’t expect to go viral overnight and don’t get discouraged if you’re not making a ton of money right away.
That being said, don’t be too patient either.
If you’re not seeing any progress after a reasonable amount of time, it might be worth reevaluating your approach.
- Set realistic goals for yourself. Don’t expect to make a full-time living from your content overnight. It takes time to build an audience and monetize your content.
- Celebrate small victories. It’s important to recognize and appreciate the progress you’re making, even if it’s just a few more followers or a couple of extra dollars in revenue.
- Be proactive. Don’t just sit around and wait for things to happen — make them happen! Share your content, engage with your audience, and seek out opportunities to grow your career.
6. “Don’t Sell Out”
It can be tempting to compromise your values or the quality of your content in the pursuit of monetization, but it’s usually not worth it in the long run.
Your audience will be able to tell if you’re just trying to sell them something and it will damage your reputation.
- Don’t take on sponsored content or partnerships that don’t align with your values or brand. Your audience trusts you, and it’s important to maintain that trust.
- Don’t compromise the quality of your content for the sake of making a quick buck. It’s better to have a smaller, dedicated audience than a large, disengaged one.
- Be transparent with your audience. If you’re using sponsored content or affiliate links, make sure to disclose this to your audience.
7. “Embrace the Power of the Side Hustle”
It’s rare to make a living off of one type of content, especially in the beginning. Don’t be afraid to supplement your income with a part-time job or freelance work while you’re building your creator career.
Not only will it help pay the bills, but it can also provide valuable experience and connections.
- Choose a side hustle that complements your creator career. If you’re a writer, for example, you might consider freelance writing or editing work. If you’re a visual artist, you might consider doing graphic design or illustration work on the side.
- Don’t overdo it. It’s important to balance your side hustle with your creator work and make sure you have time to rest and recharge.
- Use your side hustle to gain valuable experience and connections. You never know who you might meet or what opportunities might arise from your side hustle.
8. “Network, Network, Network”
The creator economy is all about who you know (and who knows you). Don’t be afraid to put yourself out there and make connections.
Follow these to become amazing at networking:
- Attend events and conferences related to your niche. These can be a great way to meet other creators and industry professionals.
- Collaborate with other creators. Not only is it a great way to learn and improve your skills, but it can also help you reach a new audience.
- Join creator communities or forums online. These can be a great way to connect with other creators and find opportunities.
9. “Be Professional (Even if No One is Watching)”
It might seem like you’re just making content in your bedroom (because you are), but it’s important to treat your creator career like a real job. This means being punctual, meeting deadlines, and presenting yourself in a professional manner.
- Have a clear and easy-to-use contract for collaborations or sponsored content. This will help protect both you and your clients.
- Respond to emails and messages in a timely manner. No one likes being ignored, especially when it comes to business.
- Be respectful and professional with your audience. Even if they’re not paying customers, they are still an important part of your career.
10. “Don’t Take Yourself Too Seriously”
The creator economy can be a tough and competitive place, but it’s important to remember to have fun and not take yourself too seriously. Here are some ways to keep things light:
- Don’t take negative feedback or criticism too personally. It’s inevitable that not everyone is going to like your content, and that’s okay. Use constructive criticism to improve, but don’t let it bring you down.
- Have a sense of humor. It’s okay to poke fun at yourself and your content — it can make you more relatable and likable to your audience.
Well, there you have it — 10 tips for building a successful career in the creator economy. Of course, these are just guidelines, and every creator’s journey is unique.
Just remember to be yourself, stay true to your values, and never stop learning and growing.
And if all else fails, just remember this wise old saying: ‘fake it till you make it… or at least until someone realizes you have no idea what you’re doing and calls you out on it.’
Good luck out there, creators!”
I’m Armaghan Tanveer, a numbers guy by profession and a romantic by heart. I write about everything that I find interesting, including productivity, investments, passive income, and personal experiences. If you like what I do, you can buy me a coffee ☕️ here.